Nationwide

Johnston Press EventStop Case Study

EventStop make headlines with national multimedia group

The Project

Johnston Press is a national multimedia company based across the UK whose flagship titles include national newspaper the i, The Scotsman and The Yorkshire Post. Johnston Press publications have a combined readership of more than 32 million people nationally each month.

The company hold more than 50 events every year, with each one accommodating several hundred guests.

Due to the time-consuming nature of organising this volume of events, the company sought assistance in simplifying the booking process and keeping track of attendees needs and requirements.

The Solution

Prior to asking EventStop to support them in staging events, the Events & Exhibitions team were responsible for everything from taking bookings over the phone to managing attendees’ dietary requirements. Team Coordinator, Lizzy, needed a system that could help manage complex and varied attendee requirements, whilst also allowing for simple and easy registration.

Johnston Press initially brought EventStop in to manage the 2017 Wakefield Business Awards, before expanding to use the system for over 50 of its events across the country.

Lizzy said: “EventStop offered an easy way to manage all of our attendees and their needs whilst also allowing us to take ticket bookings without charging extortionate booking fees per ticket.

“EventStop allows us to see the information about every booking, dietary, seating and access requirement, payment methods and contact details all in one place making it easy to create a guest list and to send relevant information to the venues.”

Lizzy liked EventStop’s unique feature of a customisable booking form, which ensures that any requirements are noted and can be passed on to the venue to ensure seamless service on the night.

“Having a dedicated EventStop account manager available on the other end of the phone has been extremely helpful and their regular check-ups make you feel like the support is always there. Being able to tailor the account to our needs has made the process of setting up the event, taking bookings and organising payments as smooth as possible.”

To find out more about how EventStop can help you save time, visit www.eventstop.co.uk or call 0344 822 3227.

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